01 · Brand

The wordmark is the product.

Perspectives sets its name in Syncopate Bold, all caps, tracked wide, with a red underscore after the final letter. The underscore reads as a cursor, an input prompt, an unfinished sentence — the system is always still writing.

Primary lockup
PERSPECTIVES_

Syncopate 700 · letter-spacing 0.18em · accent #ff3333 on the underscore. The space between the S and the _ is exactly one letter-space — the cursor sits where the next character would be typed.

Sizes
PERSPECTIVES_
PERSPECTIVES_
PERSPECTIVES_

Use the largest scale for hero panels, medium for navigation, small for footers and in-product chrome. Below ~12px the underscore loses legibility; switch to the favicon mark.

On obsidian
PERSPECTIVES_

Inverted: paper-on-obsidian, the underscore stays red. This is the lockup for footers and the in-app dark themes.

Don'ts
PERSPECTIVES_

Light or regular weight. The wordmark is always bold.

PERSPECTIVES_

Recoloured underscore. The accent is always red, even inside themed app surfaces.

PERSPECTIVES_

Gradient, shadow, or bevel on the wordmark. It sits flat on the surface.

Perspectives_

Title-case, sans-serif, or de-tracked. Always all-caps Syncopate, tracked 0.18em.

Accent · the spark
Sociopath Red
#FF3333
Obsidian
#0A0A0A
Paper
#FCFCFA
Muted
#666666
Subtle
#E5E5E5

The brand operates on three colors: Paper, Obsidian, and a single spark of red. Everything else is a tint of grey. The red is named after the most extreme persona — The Sociopath — and is used for emphasis, not decoration.